The Teardown · a hand-built store audit

Find out exactly where your store leaks money, in the order you should fix it.

I go through your homepage, your best-selling product page and your cart drawer by hand. You get 20+ specific findings. Each one shows where it is, how bad it is, why it costs you sales and how to fix it.

★★★★★
The same conversion and aov strategies behind
Tabs, Spacegoods and 90+ other stores we helped before

One store · delivered within 1–2 business days

We’ve helped 90+ brands grow with CRO and eCom Growth strategies.

$100M+

This Mountain Ice, within two weeks, from two placements: a product-page bump and a post-purchase offeris a Paragraph Font

8%+ take rate

Tabs, Spacegoods

among the stores I've worked on

and many more

You can't fix what you're too close to see.

The best offer sits under the Add to Cart button. Reviews are buried at the bottom. A 3-pack shows a total but no price per unit. The cart drawer shows a total and nothing else. Every store I open has a few of these, and the owner has scrolled past them a thousand times.

A generic checklist won't spot them, and a full redesign is the wrong first move. The fastest route is someone looking at your store and telling you what to change first.

What you get

Three pages, read the way a buyer reads them, scored against two frameworks.

20+ specific findings

Each one shows the spot on your page, how serious it is, why it costs you sales, and the fix.

A traffic-light panel

Every key section across homepage, product page and cart drawer, marked in place, partial or missing.

A fix order

Findings come in the order I'd fix them, so you know what to do on Monday.

The Baseline Conversion Blueprint

Your pages checked against the section order that converts, from 90+ store redesigns.

The Invisible Second Sale

Where your bump, cart offer and post-purchase offer should go, and which are missing.

Built to act on

Fix it yourself or hand it to your developer. Each finding stands on its own, so it also works pasted straight into your AI tool.

What a finding looks like

Specific enough to fix on Monday.

1. Where

Product page, mobile, just below Add to Cart

2. What's wrong

The 2-pack offer sits under the button. Buyers decide before they scroll that far.

3. Why it costs you

Your best-value option barely gets seen, so most orders stay single units.

4. The fix

Move the pack selector above Add to Cart and show the per-unit saving next to each option.

Example finding. Yours are written for your store.

How it works

You send a link. I send back a plan.

STEP 1

Order and send your store

After checkout, a short form asks for your store URL and your best-selling product.

Step 2

I tear it down by hand

Homepage, product page and cart drawer, on mobile first, because that's where most of your buyers are.

Step 3

You get the Teardown

Delivered within 1–2 business days, with a short video on how to read it.

Step 4

Fix from the top down

Start with finding number one. The list is already in the order I'd fix it.

It's for you if

You run a Shopify store with steady traffic and orders
You suspect your pages leave money on the table but can't say where
You want a clear list to work through instead of a redesign pitch
You'd rather fix things yourself, or with your developer, than hire an agency

It isn't for you if

Your store isn't live yet
You want your whole site audited. The Teardown covers three pages
You want it built for you. That's a separate service
You need it today. Delivery takes 1–2 business days

Pricing

One store.
One clear list. $47.

If one fix adds a few orders, it has paid for itself.

Darjan Hren, Skuology

90+ store conversion redesigns over 10+ years. Every Teardown is done by me, by hand.

The Teardown

~~$94~~

$47/ one-off

8 of 10 seats left

Homepage, best-selling product page, cart drawer
20+ findings with severity, why and fix
Traffic-light panel and fix order
Scored against the Baseline Conversion
Blueprint and the Invisible Second Sale
A short video on how to read it

One-time $47 · 7-day refund after delivery, no questions

One-time offer (only available right now).

Questions

Why only three pages?

Most of your revenue passes through them. Fix these first and the rest of the site matters a lot less.

Do I need Upsellr or a specific theme?

No. Findings work with whatever theme and apps you run.

How is this different from the AOV Gameplan?

The AOV Gameplan tells you which five offers to run. The Teardown looks at your actual pages and shows what's in place, what's half done and what's missing.

How long until I get it?

1–2 business days after you send your store details.

What format do I get?

A link to your Teardown in Figma that opens in any browser, plus the how-to-read video.

Do you need my Shopify login?

No. I only look at what your customers see.

What if it isn't useful?

Ask within 7 days of delivery and you get your $47 back. No questions.

Built by Shopify experts at Skuology

A small team obsessed with one thing: helping Shopify merchants generate an additional $1 billion in revenue from stores they already have.

We distilled our best playbooks into the Invisible Second Sale Strategist so you can increase AOV this week, not "someday."

LaTesha

Cofounder • Growth & Development

I grew up in eCommerce at 16 — before Shopify existed, before easy merchant accounts. Back then they mailed you a credit card machine and you sold rare Air Jordans on eBay.

I generated my first 7 figures selling sneakers. Today I own stores ranging from 5 to 7 figures, and I build the software I always wished existed. The ISS Strategist is one of them.

Darjan Hren

Cofounder · CRO + Conversion Design